"From Yuna Kim to Han Sohee: Celebs Rock Anderson Looks at Dior Seongsu"

On January 7, the French luxury fashion house Dior celebrated the launch of Jonathan Anderson's first Dior collection with a special event at the Dior Seongsu Concept Store in Seoul.

This event marked a symbolic moment heralding a new beginning for the Dior House, offering a unique opportunity to experience the brand's bold spirit and creative vision in one place.

The event was graced by Dior ambassadors Kim Yuna, Han So-hee, Nam Joo-hyuk, Mingyu, actors Noh Jung-ui, Kim Min-ju, and boy group Cortis, adding to the glamour of the occasion.

All attendees were dressed in the newly unveiled Dior collection, each interpreting it with their own unique style, enhancing the anticipation and acclaim for Jonathan Anderson's first Dior collection designs.

In celebration of the launch of Jonathan Anderson's first Dior collection, the Dior Seongsu Concept Store was also transformed with special decorations.

An iconic box, playfully reinterpreted from Dior's first boutique Colifichet, combined with the signature gray of 30 Avenue Montaigne and archival treasures, created an immersive space.

The towering packages formed a peculiar tower, and playful bellboy figures, balancing like acrobats, added vibrancy to the space.

Amid this playful atmosphere, Jonathan Anderson's first Dior creations were unveiled. The newly interpreted Lady Dior, along with the Dior Book Tote embroidered with classic literature covers, the Dior Bow bag, the Dior Normandie bag featuring the CD buckle, Dior Roadie shoes, and Dior Archie loafers, harmonized with a space where past and future intersect, breathing life into the new Dior look.

Jonathan Anderson's first Dior collection, shining with bold and fresh creativity, is available from January 6, 2026, at the Dior Seongsu Concept Store.